It seems as thought the brilliant minds at Starwood Hotel Company are rebranding the Westin on Embassy Row into a high-end "luxury" property called The Fairfax.
Um yeah not so much guys.
I really like Westins. In fact they're probably my hotel of choice. But an ultra-luxury, high end boutique hotel they are not. Spinning the historic properties of a location is fine, but at the end of the day Westin is still a chain brand, and a 3.5-4 star brand at that. I highly doubt that many who will shell out $350 a night for a room will not see the fact that this is still a Westin and not on par with the Willard, Ritz Carlton, or 4-Seaons hotels nearby. Adding insult to injury, they've added a "high end" restaurant, The Jockey Club, to the property. I can probably count the number of hotel restaurants that are worth eating at on one hand - I don't see this newest venture opening with an unknown chef to make that list.
Oh well, at least they'll make money. I mean, after all, I'm sure taking the same hotel and adding $100 a night to the room rent in this economy will go over just swimmingly.
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